The Stress Test for E-Commerce

Some years back, there were a handful of companies in billion worth, and now a company seeded some months back turns into a unicorn overnight. So, what has led to this growth story in the business ecosystem. E-commerce is engine to the revolutionization and disruption of businesses. Recently I ordered some roasted peanuts from Amazon and was left abashed to see that the supplier belongs to my hometown, which I know is a very small establishment and today Amazon has offered it an opportunity to sell beyond its physical presence.

Alibaba set a new Single Day Sales record by selling goods worth $25 Billion, the Black Friday in US accounted for another $6.2 Billion sales and a whooping $7.9 Billion spent on Cyber Monday. These numbers aren’t just big landmark shopping bonanza figures but indicate how businesses have modulated the consumer spending habits. Also, we should appreciate the robustness and the mammoth capacity the servers hold to receive, honour and processes transactions worth billions in a day. The Alibaba sales figures are even more intriguing as this happened amidst the trade war tensions spiraling the Chinese consumers but still couldn’t restrain them from spending billions.

These mega events are a form of stress test for theses companies and the logistic services and the payment gateways.

The concept of single day sales has tested waters and has successfully passed the litmus test. It is integral that you design the whole marketing campaign in a manner that makes the consumers eagerly wait for the day. The e-commerce companies have done wonders and redefined all supply chain, inventory management and resource procurement principles. Further to stand and deliver on heavy traffic days, it has now crossed all boundaries of growth. But not to forget, the breathe to survival and growth of these ideas is the parallel technological development.